Marketing Growth Manager - Renewable Energy

Climate17 are supporting a fast-growing renewable energy installation business delivering high-quality solar PV and air source heat pump solutions for residential and commercial customers across Southern England.

The business has reached a pivotal stage where they require an entrepreneurial Marketing Growth Manager to establish and build a scalable and effective marketing engine capable of supporting the next phase of expansion.

Responsibilities

Optimise the Conversion Funnel

• Conduct a full audit of the digital marketing funnel, identifying true cost per lead, survey, customer acquisition and channel performance.
• Optimise Google Ads campaigns by improving campaign structure, reducing wasted spend and increasing Quality Scores.
• Introduce and manage Google Local Services Ads where appropriate.
• Improve CRM workflows through automation, ensuring every enquiry receives timely follow-up and pipeline visibility is maintained.
• Lead the specification and delivery of a high-converting website focused on generating survey bookings and qualified enquiries.

Scale Sustainable Growth

• Increase marketing investment based on proven cost-per-acquisition performance.
• Develop long-term organic acquisition channels including SEO, review generation and local search visibility.
• Create sales enablement materials including capability presentations, case studies and proposal templates to support commercial growth.
• Produce weekly performance reporting with clear commercial insights to support strategic decision-making.

Requirements

• Experience in growth marketing, demand generation or performance marketing with ownership of the complete customer acquisition funnel.
• A proven history of identifying weaknesses within a marketing funnel and delivering measurable improvements supported by performance data.
• Hands-on Google Ads management experience, including campaign restructuring, optimisation and Quality Score improvements.
• Experience implementing or managing CRM systems and marketing automation.
• Strong analytical capability using tools such as GA4, Looker Studio, or equivalent.
• Excellent project management skills with the ability to manage multiple priorities while maintaining attention to detail.
• Renewable energy, solar, heat pumps, home improvement, construction, property or technical installation sectors. (desirable)
• Google Local Services Ads and SEO strategy and technical optimisation (desirable)
• Marketing performance reporting linked to commercial and financial data (desirable)

About Us

Climate17 is a purpose-led, international Renewable Energy & Sustainability recruitment firm. We provide specialist talent acquisition services to organisations seeking to reduce their environmental footprint, as well as those working towards the decarbonisation of the energy sector.

Inclusive Application Process

Climate17 is committed to creating a diverse, inclusive and equitable workplace. We believe there is no solution to climate change without people. We aim to increase diversity across all areas and as such, we are committed to partnering with clients and candidates to create an inclusive and sustainable regenerative world.

We welcome applications from all qualified candidates, regardless of their ethnicity, race, gender, religious beliefs, sexual orientation, age, or whether or not they have a disability.

If you require additional support, equipment or resources in order to participate in the job application or interview process, please let us know.